Carrots nazareno biography

Mike Yurosek, who died Sunday at 82, was generally agreed to be the man responsible for the “baby carrot,” buffed carrot stubs that became ubiquitous in lunch boxes and on hors d’oeuvres trays.

Starting with their wide-scale introduction in the early s, baby carrots sparked a high-tech revolution in the carrot industry and vastly increased demand for the root vegetable.

Yurosek started out as a large-scale truck farmer on his family’s farm in Santa Clarita, Calif., growing cabbages, tomatoes, lettuce, cucumbers, lima beans, and carrots.

Carrots nazareno biography

Later, the family moved to nearby Lamont, in Kern County, the carrot center of California. He launched his Bunny Luv brand in the mids. His wife, Sue, drew the sexy lady bunny on the package.

Yurosek developed the baby carrot almost by accident.

Among the largest carrot farmers in California – and probably the world – his packing operation produced tons of daily cull, damaged and misshapen carrots that wouldn’t fit into bags.