Sir robert worcester biography
Sir robert worcester biography
Sir robert worcester biography book.
Robert Worcester
American-born British pollster (born 1933)
Sir Robert Milton Worcester, KBE, DL (born 21 December 1933) is an American-born British pollster who is the founder of MORI (Market & Opinion Research International Ltd.) and a member and contributor to many voluntary organisations.
He is a well-known figure in British public opinion research and political circles and as a media commentator, especially about voting intentions in British and American elections.
Early life
A Kansas City native, Worcester graduated from the University of Kansas in 1955, and following service in the US Army Corps of Engineers in Korea worked with management consultants McKinsey & Company.
Career
In 1965, Worcester joined Opinion Research Corporation as chief financial officer before coming to Britain in 1969 to found MORI, then a joint-venture of ORC and National Opinion Polls, becoming the principal owner four years later.
In the 1970s MORI was appointed as t