Jackie woodward biography millercoors

Jackie Woodward was appointed Vice President, Global Media at General Mills in September 2014. She leads a team of marketers focused on enhancing consumer engagement through paid, owned and earned media.

Jackie joined GMI from MillerCoors, where she was Vice President, Marketing Connections.

She led MillerCoors’ media and digital marketing initiatives; sports and entertainment alliances; licensing; and business affairs. Under her leadership, the company defined its media and sports investment strategy, including significant new positions with Hispanic soccer; content strategies; a platform optimizing reach, relationships and retail activation to drive preference for its portfolio of brands; and an integrated ideas approach to drive greater consumer engagement.

Woodward also led the Chicago Employee Affinity Groups and the MillerCoors Community Advisory Council, a peer council of employees which in 2011 staged its first “Great Water Impact Day,” with more than 400 employees going ou